quantum collective southwest invasion
Held in Austin, Texas in mid March, Southwest Invasion began as a music and experiential event in 2012. Over the past four years, it has grown into a three-day concert series and lifestyle village open to the public, hosted by Whole Foods Market at their flagship store’s rooftop and courtyard square. Southwest Invasion draws over 12,000 fans annually who come to watch more than 30 concerts by emerging and legacy bands as well as interact with goods and services developed by microenterprises and socially responsible brands.
Since its inception, the event has earned a reputation for selecting bands and brands on the cusp of widespread success, including Imagine Dragons, the X Ambassadors and Pentatonix, whose careers broke through to the mainstream shortly after their performances. Similarly, innovative companies such as FitBit and Amazon MP3 took off not long after their introduction to Southwest Invasion audiences.
Previous Southwest Invasion concerts have featured performances by The Lumineers, Capital Cities, A Great Big World, Mary Lambert as well as G Love, Matisyahu, Lisa Marie Presley, Suzanne Vega and The Zombies. Lifestyle partners at prior events include Klean Kanteen, Lagunitas Brewing, Uber and True Organic.
Southwest Invasion is curated and produced by Quantum Collective, a consortium of music industry leaders including Liz Leahy, founder and CEO of Tech Company Section 101, and Dan Silver, VP of Creative at Riptide Music Group and longtime record producer of several well-known artists.
Importantly, the event benefits the Whole Planet Foundation and Quantum Collective is a partner with their Musicians for Microcredit™ program, which engages musicians to use their platform to alleviate global poverty.